Essentials of Public Relations - PR Strategies & Communication Guide for Professionals | Business, Marketing & Branding Success
$34.34
$62.45
Safe 45%
Essentials of Public Relations - PR Strategies & Communication Guide for Professionals | Business, Marketing & Branding Success
$34.34
$62.45
45% Off
Delivery & Return: Free shipping on all orders over $50
Estimated Delivery: 10-15 days international
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SKU: 31275129
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Description
This is the condensed, value-priced version of the best-selling Public Relations: Strategies & Tactics 6/e by the same author team. Essentials features the same strengths that have made the comprehensive version such a success: a highly readable writing style; an abundance of current, real-life case studies; unique "Global PR" boxes; "Focus on Ethics" boxes; and the latest on technology's profound impact on the field. Those interested in entering the public relations field.
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Reviews
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Verified Buyer
5
I am teaching a PR course and used this for part of it. However, the edition I got was very outdated and was missing a lot of the topics that I wanted to cover, so I had to get other books to supplement the information needed. Also, the book is so Americocentric and not relevant to audiences overseas.
